Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest
Types of keywords
From SEO practice point there are 3 categories of keywords which for professionals of Search engine optimization are important.
• Short-tail keywords which are known in SEO World as "seed", "main" or "money" keywords which are consisted mostly from one to two words and they are mostly generic but with very high volume searches.
• Middle-tail keyword which in SEO World are known as "targeted" or "intent" keywords because usually points to what the product is for, what kind of service is or what info some persona is seeking.They have three to four keywords. They have less volume searches than the generic ones.
• Long-tail keywords are basically the most wanted and targeted keywords upon the keyword research from the professionals of Search Engine Optimization because if there is some commercial intent they have high rate of conversion. These keywords are very detail keywords and unique ones because the specific in them and intent they have and they have over 5 words in it.
A very popular and highly competitive keyword on Google search engine is "making money." It has 85,300,000 search results, meaning that millions of websites are relevant or competing for that keyword. Keyword research starts with finding all possible word combinations that are relevant to the "making money" keyword. For example, a keyword "acquiring money" has significantly fewer search results, only 61 000 000, but it has the same meaning as "making money." Another way is to be more specific about a keyword by adding additional filters. Keyword "making money online from home in Canada" is less competitive on a global scale and therefore easier to rank for. Furthermore, keywords also have various intents which can affect whether the marketer would want to target that keyword. Multiple tools are available (both free and commercial) to find keywords and analyze them.